Data Processing

Probably the largest single reason for growth in direct marketing has been the explosive development of Information Technology, specifically Data Processing. Increases in computing power have fuelled the ability of direct marketers to gather, analyse, process and act on information in more depth and at speeds which were previously just not possible.

Response, Analysis & Mailing has grown similarly. Central to the resources available to all clients is the vast range of bespoke software driving a powerful computer and data processing system - an extensive network of hardware including a network of over a hundred PCs, dedicated to delivering the campaign requirements of our clients. Response, Analysis & Mailing will store, maintain and process data ranging from a couple of hundred records to many thousands.

We research and access lists on your behalf, buying or renting as necessary, or we can simply receive and process your own data file. Our long experience in data processing enables us to enhance the quality of the records, merge or de-duplicate files or add coding and profiling information.

But it is with the co-ordination of the total fulfilment process that Response, Analysis & Mailing comes into its own. Our team of in-house programmers will work with you to tailor-make a program that meets your specific objectives. It will enable us to capture data from any number of different media. Reports can be customised to your requirements, enabling you to see vital information needed to plan your future activity.

We have long experience of handling the response and fulfilment of direct marketing campaigns. Our program will allow us to enter and analyse all company and personal, promotional and transactional data as we build the history of each record; we will manage the response function, whether enquiries are received through the mail or by telephone, fax or e-mail.

For further information please contact us or call 020 8880 8100.